2025 Weslaco Master Marketer Program: Building a Marketing Plan for Grain, Cotton, and Livestock

Event Dates and Times

• Wednesday, April 23, 2025 - Thursday, April 24, 2025
• 9 a.m. - 4 p.m. (daily)

Location

• Texas A&M AgriLife Research and Extension Center at Weslaco
• 2415 E. Business 83
• Weslaco, Texas 78596

About the Program

Can you reduce risk and get more profit from your farm/ranch operation?

Over 1,700 participants have graduated from the 34 Master Marketer programs since 1996. Their 2-1/2-year post-evaluations indicate increased returns to their bottom lines, averaging 4.5% and $35,000 per producer per year to the Master Marketer Program. Evaluations show a consistent increase in understanding and use of marketing concepts, including:

• Budget analysis
• Developing a marketing plan
• General risk management
• Crop and livestock marketing strategies

Risk Management Education Sessions:

• Futures and Options Markets
• Budgets and Breakevens
• Crop and Livestock Fundamentals and Insurance
• Legal and Financial Risk
• Weather
• Technical Analysis

Please see the program flyer for additional details.